Ten Principles for Good Design

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – β€œan impenetrable confusion of forms, colors and noises.”
Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

R

Good design is

Innovative

1

Good desi

Makes a product useful

2

Good design i

Aesthetic

3

Good

Makes a product understandable

4

Good Design

Unobtrusive

5

Good design

Honest

6

Good design is

Long-Lasting

7

Goo

Thorough down to the last detail

8

Good

Environmentally-Friendly

9

Go

As little design as possible

10